content that converts

wins:

  • Directed a digital marketing strategy driving a 330% YoY increase in web traffic and five months of record-breaking revenue.

  • Developed and published content in segments including SaaS, B2B2C, AI, consulting, cannabis, CPG, and e-commerce

“Michael is always a hardworking and creative content creator who really understands the value of educational editorial and marketing automation. As a marketing manager, he was able to build and grow our marketing channels and use them effectively to drive engagement and new leads to our website.

I highly recommend Michael and know he will make a great addition to any marketing team.”
— Steven Lynn, Director of Marketing, Blaze SaaS

I add value through education and storytelling by researching, writing, and publishing blogs, short-form content, and press releases.

seo blogs

I project managed website rebuilds and rebrands and wrote product descriptions, SEO optimized web copy, navigation, UX, microcopy, Q&A, etc.

website copy

I collaborated with cross-functional teams to plan and produce dozens of podcasts, videocasts, and webinars featuring international subject matter experts for a global audience on multiple platforms.

Key Guests:

Dr. Dedi Meiri, Head of Research, Technion Israel Institute of Technology

Chris Tholkes, Director of OMC, Minnesota Department of Health

Motlatjo Makaepea, Chief Director of Agroprocessing and Economic Services at the Gauteng Province in South Africa

Alex Rabinovitch, CEO of InterCure

webinars, podcasts, & events

content calendars

This is a three month Instagram content calendar for an e-commerce brand.

Results: 120% increase in social media leads compared to previous 6 months.

I wrote the video script for this new product release featuring RFID technology.

video script writing

I created copy for print and digital advertisement campaigns across multiple channels.

AD campaigns

I executed and wrote materials for print campaigns, mailers, and brochures. Pictured is a billboard from a campaign in Oklahoma.

ooh & print campaigns

let’s chat about your goals

Email me today: parisimichaelj@gmail.com